Tory M. Kapple

Playing on the nickname “trash bandit” given to racoons due to their iconic “mask” markings, the logo represents the western element of the brand name. Racoons are a current popculture icon beloved by todays younger generations.

The logo will be primarily used on dark backgrounds, so I’ve utilized transparency and negative space to give each implementation a tailored look.

Box tape mockup built by Rawpixel.com on Freepik.com (thank you).

Thank you to Anthony Boyd (Can be found on Freepik.com or https://www.anthonyboyd.graphics/) for creating the bottle mockup.

For use on social media, email news letter, and traditional “pole posting”.

Manager reports landmark increase in event interest after posting around town, online, and handing out in person, compared to past event advertising through simple, undesigned posters distributed similarly. Overwhelmingly positive feedback from potential guests and participating performers alike!

Moon photo by Aron Visuals on Unsplash

Illustration created for an upcoming event surrounding restaurants in the Corvallis area. Primarily used for poster, signage, and advertising purposes.

Client came in with the idea of a heart incorporated into a dish of food somehow, playing on the “heart” in the event’s title.
Inspired by the visual language of cartoons, I came up with a few sketches that invoked a lighthearted warm feeling (Seen Below).
After creating a loose heart shape with noodles, client reported needing more clarity on the heart. After running through a few options, we found that adding a solid heart background achieved the visual clarity as well as added more whimsy to the design.

Celtic knots are personally significant to the client and wanted to include some simple knotwork into the card design. The client also preferred to follow winery trend of including a hand rendered black and white drawing, but with a slight twist on the concept. Calling back to the clients affection for the classic trinity knot, the back includes a large central knot made up entirely of thick, woody, mature grape vines in the prime of their production.

Mockup by webvillapl on Freepik.com (thank you).

Image by eightonesix on Freepik.com (thank you).

For use on Home-style jams to celebrate the ring of fire eclipse on October 14th 2023.

Under Development

For my senior Capstone show at Oregon State University, I created a promotional campaign to promote ocean conservation. Using Vibrant and eye-catching illustrations, the project was able to draw visual attention to products that are better alternative choices for every day items. Ultimately this would help discourage the unknowing sale of more harmful products. As a consumer it can be hard to know how you can make a difference, so the “Lend a Kelping Hand” campaign has real data behind why each of the products chosen are better alternatives, as well as specific call to actions, including ideas such as proper recycling habits and talking to your local representatives about corporate legislation to encourage companies to do better.

Because I was creating my works centered around existing brands and products, I had to get a little creative with my prototyping in order to secure the highest quality products.
I fully designed and built the packaging for Welly and Numi out Including illustrations drawn by myself and and photographic elements that fit the brand identity, found on Unsplash, in order to have a recognizable, on-brand base to work my illustrations into. For the Boxed Water designs, I decided the most time and suffering-efficient solution would be to create custom printed vinyl decals and heat bond them to the carton exterior.
In my original sketch of the water cartons, I planned to utilize more of the empty space for my illustrations (first mockup shown below) but ultimately I decided against overdoing it, given how minimalist the current branding is.

Wood texture by: Nathan Dumlao on Unsplash.com

Tea images by: Petr Sidorov, Rashid, Danyrwendho Adyakusuma, Nathan Dumlao, on Unsplash.com

Leaf images by: Mockup Graphics, Kwang Javier, on Unsplash.com

Box mockup by lcd2020 on Freepik

Thanks to Hope Stephenson with OSU Photography for the event shots!

Demonstrative mascot logo to be used on signage and business cards.

For this exercise, we were instructed to select a commonly known brand that doesn’t inspire strong feelings in many people, and then completely overhaul the brand identity system. Additionally, we would create packaging, stationary, and product mock ups using our new system. I chose Artist’s Loft, a white label art supply brand by Michael’s Crafts, largely because it lacked an identity altogether. The graphics were generic clip art, the typefaces were bland, and the packaging was only an afterthought. The overall look and feel was that of a cheap knock-off brand you wouldn’t pay a dollar for any of their products, let alone become a reoccurring customer with an established relationship. This is disappointing because Artist’s Loft, despite its reputation, has a lot of really wonderful products that I use personally in my own art work.

Mockup by CosmoStudio on Freepik

Each member of the team provided potential Impact report layout examples to be considered by client. The goal of this brand redesign was to both revitalize the image of the Stone Soup Corvallis organization, while also allowing for a familiar and approachable appearance, much like a farmers market. It utilizes branding Illustrations designed by me; rough texture and and loose color fills invoke a homey, folksy, non-intimidating feeling for nervous first time service users.
Slightly muted/desaturated tones to avoid overwhelming community members and maintain a calm, welcoming environment. Client found a future iteration of this design successful because of its whimsical visual appeal and use of the vegetable illustration.

This project was focused on creating event materials, such as way finding signs, posters, conference magazine spreads, merchandise, and more for a readers conference with the theme of our choice. Our limitations involved only using one central image for the deliverables, the rest being type-centric. The doctrine for this project Utilized Gestalt principals to shape our typographic layouts. The visual goal was to design in a feeling of uneasiness and threat to mimic the content.